Finally Master Clay with the Clay MBA

The #1 course on finally mastering Clay without spending weeks on finding the right tutorials or prompts.

If you are driven, committed, and willing to become a modern revenue professional, this is the course for you!

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from 17 reviews

What the Pros Say

Hear what other Clay pros have to say about the course creator and his work.

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    Eric Nowoslawski
    Founder @ Growth Engine X, Former Clay

    Hans' knowledge of how to create extremely technical campaigns is extremely valuable, and that comes with his knowledge of using APIs. Just his knowledge of what APIs are available and endpoints that people can use is really useful. 

    I would say his huge, huge strength is campaign strategy, and then the knowledge of what needs to happen with the automations and the data scraping and the AI on the backend in order for that campaign to come to life.

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    Victor D
    Venture Scout @ Picus Capital

    For anyone looking to elevate their cold outreach skills in a collaborative, expert-backed environment, this is an excellent investment. 

    It offers unique insights and practical tools that you won't find elsewhere. A definitive step up for anyone serious about mastering cold outreach.

  • 1650654772711
    Cody Carnes
    Partner @ Clay & HowtouseClay.com

    Hans is in the top 3 of outbound/clay experts in the world. I’ve known him for a few years now (back in the Lyne.ai days) and he’s always been 5 levels ahead of everyone when it comes to things like this. His YouTube is a gold mine and his program is even better

  • 1688312473727
    Bojan Najdov
    CEO @ Lambda Group

    Hans is a legend. I was looking for ways to learn Clay. I tried clay university but it was too vague and needed too much time. I tried another mastermind. But the guy wanted $4k to join. 

    When I saw Hans released his own and I saw the price, it was a case of shut up and take my money. 

    Great price. Structured content. And access to talented Clay experts. It’s a no brainer.

Elevate Your Clay Skills with a Top-Tier Instructor

Learn the exact Clay methods I mastered after 5000+ hours and 1M+ cold emails.

Join 100,000 GTM professionals who are leveraging Clay to generate more leads in less time.

Morgann Dawance
CEO
Fantastic course. Even as someone who has been using Clay daily for close to a year, I picked up a few nuggets. Insane value for the price. Can't recommend enough.
Sep 10, 2024
Anirudh Gupta avatar
Anirudh Gupta
Super organized and value packed. Loved it specially the way to find work emails without using any data provider just by guessing and validating those.
Aug 11, 2024
Jack Blake
Clay Maker
Alex avatar
Alex
The Clay MBA is and EXCELLENT program. I've been using/learning Clay for months now, using free courses and tutorials online. Although those were fine to get me started, I quickly ran into roadblocks when trying to implement more complex workflows with the tool. Clay MBA took me from beginner to fairly advanced in just a few short hours. This course is absolutely required for anyone who is serious about using Clay, creating complex workflows, and minimizing cost per credit.
Jul 5, 2024
Nikki Gagnon avatar
Nikki Gagnon
I've spent a lot of time 'trying to figure out Clay' and found this course extremely helpful! The structure is easy to follow and is rich with useful content that you can apply immediately. Hans does an excellent job sharing his Clay expertise and simplifying the more difficult concepts. I also appreciate how Hans focuses on list segmentation, scoring, and how to conserve Clay credits. I highly recommend this course!
Jun 2, 2024
Bharatt Arorah avatar
Bharatt Arorah
Indivisual Growth Partner
Hans is an absolute legend! Has some Insane knowledge around b2b outbound workflows and specially using clay. He really know his stuff and is the best in the game! Really recommend working with him. Cheers!
May 31, 2024
Matt Herzog avatar
Matt Herzog
Hans simplifies technical topics and outbound strategies. His course offers actionable content worth far more than its price. Highly recommend it for anyone looking to improve their outbound GTM motion.
May 22, 2024
Eric Nowoslawski
Founder
Victor D avatar
Victor D
Venture Scout
Joining the Cold Outreach + Clay Mastermind was transformative for my sales strategies. The bi-weekly sessions with experts and access to a dynamic professional network have significantly enhanced my outreach campaigns. The constantly updated library of Clay templates and workflows saves time and improves effectiveness. While the cost might be a consideration, the value in accelerated learning and practical implementation is well worth it. For anyone looking to elevate their cold outreach skills in a collaborative, expert-backed environment, this mastermind is an excellent investment. It offers unique insights and practical tools that you won't find elsewhere. A definitive step up for anyone serious about mastering cold outreach.
May 9, 2024
Hans really knows his onions when it comes to using Clay and in a short time has become very knowledgeable on outbound! He's also a nice guy and very helpful which doesn't hurt either!
May 8, 2024
Andrew Elsakr avatar
Andrew Elsakr
Hans has been on the cutting-edge of outbound since long before it was viewed as its own channel worth investing in. Through every paradigm shift outbound has faced, Hans has found ways to stay ahead of the curve, and Clay is becoming table stakes for staying ahead of the curve now.
May 6, 2024
Jorge Carrillo avatar
Jorge Carrillo
The clay mastermind has been great!! The tutorials are amazing and straightforward. Also, Hans is super responsive to everyone's questions. For sure lots of value!
May 3, 2024
I was recomended to Hans by multiple contacts. So I decided to reach out to see how Hans could help strategise our outbounds efforts. I was extremely impressed how well Hans was able to identify different angles and triggers we could implement that fitted our own challenges we we're facing. Hans really knows cold outbound inside out, would highly recommend !
Apr 30, 2024
Cody Carnes avatar
Cody Carnes
Hans is in the top 3 of outbound/clay experts in the world. I’ve known him for a few years now (back in the lyne.ai days) and he’s always been 5 levels ahead of everyone when it comes to things like this. His YouTube is a gold mine and his program is even better
Apr 30, 2024
Daniel Eriksson avatar
Daniel Eriksson
I joined Hans Dekker's Cold Outreach & Clay Mastermind about a week ago and it has helped me a lot because of all the Clay Mastery video modules I can access. This has been a fast track to learning how to master Clay and how to think when it comes to working properly with formulas, using different APIs, and other enrichments. Hans is also super helpful and takes his time to help us understand the obstacles that can show up when building our workflows. I can strongly recommend this Mastermind to all interested in getting better at building out new outbound strategies and getting the most bang for the buck when using Clay. Insane ROI for sure. //Daniel Eriksson @ Quality Leads
Apr 30, 2024
Bojan Najdov avatar
Bojan Najdov
Hans is a legend I was looking for learning clay I tried clay university. It was too vague and needed too much time I tried another mastermind. But the guy wanted $4k to join When I saw Hans released his own. And I saw the price. It was a case of shut up and take my money. Great price. Structured content. And access to talented clay experts It’s a no brainer. But only if you wanna get really good at email marketing
Apr 30, 2024

What will you find inside the course?

Get lifetime access to no-fluff video modules, test assignments that elevate your skill level, and unique bonus materials.

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Master New GTM Skills and Earn Your MBA

Those who put in the work and successfully finish their assignments are allowed to carry the ClayMBA title on their online profiles.

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Unlock the Clay MBA instantly

Start mastering the essential skills for the modern revenue era today. Dive into our active community, start learning working towards your Clay MBA, or work 1-on-1 with me.

  • MBA Course

    Your key to mastering Clay
    $
    497
    $
    per user
    Launch offer
    • ✓
      Full access to all course material
      Earn your MBA if you complete the assignments
    • ✓
      Clay template bundle
      Get access to the templates used in the course + bonus Clay tables
    • ✓
      Three bonus modules
    • ✓
      Access to all future updates
      New bonus material or coverage on Clay updates will be added regularly
    • ✓
      Chance to earn your Clay MBA
      Successfully complete all assignments to earn your Clay MBA
  • All Access Bundle

    Master Clay and join the community
    $
    997
    $
    /year
    Launch offer
    • ✓
      Everything from the MBA Course
    • ✓
      LIFETIME access to our private mastermind (VALUE: $3000)
      Get lifetime access to our Clay + Outbound private group for support and insights
    • ✓
      Access to our Q&A channel
      Ask your burning Clay questions or discuss your use case in the Q&A channel
    • ✓
      BONUS: 60 minute 1-on-1 consulting (VALUE: $500)
      Includes a 1-hour consulting call to go over your use case
  • Team Training

    Implement Clay Internally
    $
    3500
    $
    /year
    One-time
    • ✓
      Unlimited seats for the ClayMBA course
    • ✓
      Ideal for sales teams
    • ✓
      6 hours of personal training
      Get three 2-hour training sessions to help up-skill your team and implement Clay
    • ✓
      Ongoing support
      Get personal access to me regarding your Clay-related questions

What You Get

Explore the full curriculum below which includes 10 sections, 6 hours of video, 3 bonus resources, and your Clay MBA if you successfully complete the assignments

Get started today

Start learning Clay and step into the modern revenue era

Frequently Asked Questions

  • Who is this course for?

    This course is for anyone who feels they can benefit from mastering Clay. That means you can be an ambitious SDR, a lead generation agency owner, or a senior revenue leader.

  • Does the course come with email or call support?

    We have a great Clay + Outbound Mastermind that you can get lifetime or monthly access to. If you feel I've not explained something well enough in one of the modules, you're always free to contact me at hans@claymba.com or on LinkedIn and I'll gladly answer your questions.

  • Why is it important to learn Clay?

    Modern outbound is different, and in order to keep up you'll need to level up.

    Clay is a great tool to help you do that and while I'm biased, I believe anyone should master Clay if they want to get better results from outbound in the future.

  • Do I get lifetime access?

    Absolutely. You can access the materials as well as future updates to the course for as long as you'd like with no extra payment.